Intensive Involvement


Active Investors


Our goal is to take an active part in the development of the portfolio company at every stage.


 Provide the Necessary Skills


We want to offer our platform with all its specialised skills to portfolio companies.




Our focus is not on writing checks to portfolio companies but on completing, from time to time, buy and build transactions that can help a brand quickly reach its desired size.




We aim at intensively scrutinizing the projects, prospective partners and management teams before entering an investment.


Oversight and Monitoring

 We mean to play an active role in the monitoring of the portfolio companies whether through service on the boards or informal ties with the management teams.


Our private equity firm is built around human identity and behavioural psychology.